It’s easy to be a keyboard warrior and be critical of someone or a company. When on the receiving end it’s best not to take personally, but you can learn from critiques. I try to take the Olympic method with comments – throw out the highest score and throw out the lowest score. The truth probably lies somewhere in between. Having a thick skin is key. My video below was inspired by a comment I received from @QuePR. Her tweet was:
QuePR: The no. 1 risk AND reward to using social media marketing is participation and increasing customer engagement. #awareness
QuePR:@jasonbroaddus Yep, definitely a two-edged sword :–) #awareness
I recorded a short video about Social Media being a two edged swords below. Hope you enjoy!