What I really loved that Seth Godin talked at Google about is how marketers need to tell a story and make someone feel something. Companies need to make real connections with consumers, be sincere and be remarkable. Social Media can be an outlet for this, but if it’s done insincerely I think it can be disastrous.
See the talk below, it’s a bit long but very worth it. Why can’t we all work at Google? Thanks to @allenmowery for the link!