“The Break Up” – Marketing in Today’s World

I just wanted to pass along this great video I saw recently regarding marketing and the relationship between advertising and consumers. See below.

Social Media Marketing Guy – Do you need one at your company or organization?

Well I’m looking for some freelance work if possible. I have formal experience when I worked for the American Red Cross in Washington DC at national Headquarters during hurricane season. I was also on the “Advanced Public Affairs Team” or “APAT” as it was called when I was a Red Crosser. So I’ve seen it when things get really intense and dealt with large media outlets and also the very local ones. Public Relations and Social Media go hand-in-hand and should always work together.

If you want to establish an identity for your company through social media, have a plan and guide for you to go off of to empower your organization then I might be able to help you out. I also have an MBA from Rockford College and right now I’m a graduate student in the “Graduate School of Social Work” at Dominican University.

So, what that translate to for you – a person with a relatively open schedule that can work on a project for you with the skills and training to really add some real value to your company or organization through social media.

You can look at my resume for more information about my skillz (I like to use a “z” for emphasis).

Hope to hear from you soon,

Jason

PS. I’m now located in Berwyn, IL so I can easier serve the Greater Chicago area. I actually moved for school, but it’s easier for me now to work with people in Chicago – so that’s an added bonus. I have also worked with people in San Diego, Los Angeles, Phoenix and other areas across the country.

Hello Possible Employer – Looking for a Creative and Artistic Problem Solving MBA? You’re in Luck!

Greetings,

I am interested in joining organizations where creativity and results are valued I was most recently employed by the American Red Cross as their Marketing/Development Specialist. I was involved with social media on the Advanced Public Affairs Team on a national level during times of disaster, financial development, photographyand marketing of the Red Cross in Northern Illinois Region.

In addition to my normal duties I also took photos for the Red Cross at events http://www.flickr.com/photos/redcrossrockriver and acted and filmed in a commercial http://www.youtube.com/watch?v=O7DtZ9kErTY.

I am wiling to relocate and get more experience in marketing, writing and the creative world for the right opportunity. I know you need talented people, so let me tell you why you should consider me for an interview.

1. Ability to unify partners and work as a team player: I have experience at the Rock River Chapter working in their marketing and development I have taken part in building a new team, implementing a new website, create beneficial relationships to the chapter including in-kind donation of all signage, promotional t-shirts, and promotional material for our new annual event Rock’n for the RED.

2. Ability to multi-task in a high pressure environment: I have experience in events and working in high-pressure environments, while at the Rock River Chapter, I helped manage and coordinated Rock’n for the RED. Our new annual fundraiser geared toward younger demographics and a broader spectrum of donor. You can learn more about Rock’n for the RED at http://rockriver.redcross.org/index.php?pr=Rockn_for_the_RED, it was an all day music festival featuring local artists. I was also on the Advanced Public Affairs Team in Washington D.C. for National American Red Cross where I helped manage the Online Newsroom Blog (http://newsroom.redcross.org) during Hurricane Gustav, Hanna and Ike. This blog was primarily used for national media outlets and also for the general public to get information on Red Cross disaster operations.

3. Excellent writing and social media skills: While at the Rock River Chapter I am responsible for their:

- Website rockriver.redcross.org
- YouTube Channel youtube.com/rockriverredcross
- Facebook profile facebook.com/people/Red_Cross_Rock_River/1271427845
- MySpace profile myspace.com/redcrossrockriverchapter
- Twitter account twitter.com/rockrivredcross
- Flickr account flickr.com/redcrossrockriver
- Blog redcrossrockriver.wordpress.com

For more detailed information on my experience and skills, please see my resume.

Sincerely,
Jason Broaddus

Adventures in Job Hunting: Monster.com “Social Media Ninja”

Is this what Monster wants?

Is this what Monster wants?

This makes me nothing but happy! I was looking for a social media gig on monster.com and I found a rather interesting title for a job, it was “Social Media Ninja” at Monster.com. I know times are tough all over but it’s nice to see a little levity to lighten the situation. I could also be very wrong and Monster is actually looking for very talkative ninjas, which kind of defeats the purpose of a ninja in general.

The description was like I wrote it for myself. They’re looking for a creative person to can do video, blogging, twitter and other social media fun stuff. I tweeted about it and how I thought maybe a pirate might be better at social media, but if they want me to be a ninja that’s fine too.I have experience at the American Red Cross with their Advanced Public Affairs Team (APAT) with social media. I worked on their blog during hurricane season in Washington D.C. posting pictures, videos, and answering comments, tweeting, thinking of creative ways to convey the Red Cross message. We interviewed a volunteer about hurricanes and what’s the difference between a hurricane and a tropical storm. I’ve also done consulting with an author and a personal trainer, getting them set up for blogging, Twitter, Facebook and a few other outlets.

If you’re looking for a social media ninja/pirate or just a regular person who does social media please check out my resume. If you think you have what it takes to join monster as a “Social Media Ninja” just go to monster.com and search for “social media.”

Things I love: “All Marketers are Liars” – Seth Godin speaks at Google

What I really loved that Seth Godin talked at Google about is how marketers need to tell a story and make someone feel something. Companies need to make real connections with consumers, be sincere and be remarkable. Social Media can be an outlet for this, but if it’s done insincerely I think it can be disastrous.

See the talk below, it’s a bit long but very worth it. Why can’t we all work at Google? Thanks to @allenmowery for the link!

Letter to possible new employers –

I know this is a re-post, but I’m still looking for a position at a company that is in the marketing field. I am interested in joining organizations where creativity and results are valued I was most recently employed by the American Red Cross as their Marketing/Development Specialist. I took photos for the Red Cross at events http://www.flickr.com/photos/redcrossrockriver, acted and filmed in a commercial http://www.youtube.com/watch?v=O7DtZ9kErTY, and got them involved in social media.

I am wiling to relocate and get more experience in marketing, writing and the creative world for the right opportunity. I know you need talented people, so let me tell you why you should consider me for an interview.

1. Ability to unify partners and work as a team player: I have experience at the Rock River Chapter working in their marketing and development I have taken part in building a new team, implementing a new website, create beneficial relationships to the chapter including in-kind donation of all signage, promotional t-shirts, and promotional material for our new annual event Rock’n for the RED.

2. Ability to multi-task in a high pressure environment: I have experience in events and working in high-pressure environments, while at the Rock River Chapter, I helped manage and coordinated Rock’n for the RED. Our new annual fundraiser geared toward younger demographics and a broader spectrum of donor. You can learn more about Rock’n for the RED at http://rockriver.redcross.org/index.php?pr=Rockn_for_the_RED, it was an all day music festival featuring local artists. I was also on the Advanced Public Affairs Team in Washington D.C. for National American Red Cross where I helped manage the Online Newsroom Blog (http://newsroom.redcross.org) during Hurricane Gustav, Hanna and Ike. This blog was primarily used for national media outlets and also for the general public to get information on Red Cross disaster operations.

3. Excellent writing and social media skills: While at the Rock River Chapter I am responsible for their:

- Website rockriver.redcross.org
- YouTube Channel youtube.com/rockriverredcross
- Facebook profile facebook.com/people/Red_Cross_Rock_River/1271427845
- MySpace profile myspace.com/redcrossrockriverchapter
- Twitter account twitter.com/rockrivredcross
- Flickr account flickr.com/redcrossrockriver
- Blog redcrossrockriver.wordpress.com

For more detailed information on my experience and skills, please see my resume.

Sincerely,
Jason Broaddus

A Brush with the Greatness of Jim Gaffigan

One of my favorite comedians of all time Jim Gaffigan is having his new Comedy Central Special Sunday March 29 8:00 Central Time. Jim has employed the use of Social Media to promote this by doing a video log or “VLOG” everyday. His VLOGs have been pretty darn funny and it’s a great example of using Social Media to promote. I even participated by doing a VLOG for Jim.

Jim responded to me in his next video!! Tell your friends :)

There’s also another fan holding a contest for viewing parties, and just happens to be in the Rockford, Illinois Region. What a weird coincidence!

This is just another great example of how Social Media can help market and event and inspire someone to help you out. I’m currently building my YouTube Channel myself and have really enjoyed interacting with everyone on YouTube. My new Flip Mino HD has been the big change in my Social Media purcuits, if you don’t have one and want to add video I suggest you check them out – theflip.com.

Tips when creating online content, don’t make it too long 90-30 seconds if possible. In other words get to your point quickly. FYI – the Flip Mino HD version also will take longer to upload to YouTube so that’s a tradeoff to take into account.

I’m hope some of my videos go viral and keeping my fingers crossed.

How the Olympics Can Help You Learn From Social Media Feedback

It’s easy to be a keyboard warrior and be critical of someone or a company. When on the receiving end it’s best not to take personally, but you can learn from critiques. I try to take the Olympic method with comments – throw out the highest score and throw out the lowest score. The truth probably lies somewhere in between. Having a thick skin is key. My video below was inspired by a comment I received from @QuePR. Her tweet was:

QuePR: The no. 1 risk AND reward to using social media marketing is participation and increasing customer engagement. #awareness

QuePR:@jasonbroaddus Yep, definitely a two-edged sword :–) #awareness

I recorded a short video about Social Media being a two edged swords below. Hope you enjoy!

Letter to Possible Employers

I am interested in joining organizations where creativity and results are valued I was most recently employed by the American Red Cross as their Marketing/Development Specialist. I took photos for the Red Cross at events http://www.flickr.com/photos/redcrossrockriver, acted and filmed in a commercial http://www.youtube.com/watch?v=O7DtZ9kErTY, and got them involved in social media.

I am wiling to relocate and get more experience in marketing, writing and the creative world for the right opportunity. I know you need talented people, so let me tell you why you should consider me for an interview.

1. Ability to unify partners and work as a team player: I have experience at the Rock River Chapter working in their marketing and development I have taken part in building a new team, implementing a new website, create beneficial relationships to the chapter including in-kind donation of all signage, promotional t-shirts, and promotional material for our new annual event Rock’n for the RED.

2. Ability to multi-task in a high pressure environment: I have experience in events and working in high-pressure environments, while at the Rock River Chapter, I helped manage and coordinated Rock’n for the RED. Our new annual fundraiser geared toward younger demographics and a broader spectrum of donor. You can learn more about Rock’n for the RED at http://rockriver.redcross.org/index.php?pr=Rockn_for_the_RED, it was an all day music festival featuring local artists. I was also on the Advanced Public Affairs Team in Washington D.C. for National American Red Cross where I helped manage the Online Newsroom Blog (http://newsroom.redcross.org) during Hurricane Gustav, Hanna and Ike. This blog was primarily used for national media outlets and also for the general public to get information on Red Cross disaster operations.

3. Excellent writing and social media skills: While at the Rock River Chapter I am responsible for their:

- Website rockriver.redcross.org
- YouTube Channel youtube.com/rockriverredcross
- Facebook profile facebook.com/people/Red_Cross_Rock_River/1271427845
- MySpace profile myspace.com/redcrossrockriverchapter
- Twitter account twitter.com/rockrivredcross
- Flickr account flickr.com/redcrossrockriver
- Blog redcrossrockriver.wordpress.com

For more detailed information on my experience and skills, please see my resume.

Sincerely,
Jason Broaddus