A Brush with the Greatness of Jim Gaffigan

One of my favorite comedians of all time Jim Gaffigan is having his new Comedy Central Special Sunday March 29 8:00 Central Time. Jim has employed the use of Social Media to promote this by doing a video log or “VLOG” everyday. His VLOGs have been pretty darn funny and it’s a great example of using Social Media to promote. I even participated by doing a VLOG for Jim.

Jim responded to me in his next video!! Tell your friends :)

There’s also another fan holding a contest for viewing parties, and just happens to be in the Rockford, Illinois Region. What a weird coincidence!

This is just another great example of how Social Media can help market and event and inspire someone to help you out. I’m currently building my YouTube Channel myself and have really enjoyed interacting with everyone on YouTube. My new Flip Mino HD has been the big change in my Social Media purcuits, if you don’t have one and want to add video I suggest you check them out – theflip.com.

Tips when creating online content, don’t make it too long 90-30 seconds if possible. In other words get to your point quickly. FYI – the Flip Mino HD version also will take longer to upload to YouTube so that’s a tradeoff to take into account.

I’m hope some of my videos go viral and keeping my fingers crossed.

New Media and the New Homeless

Social Media and Nonprofits go hand-in-hand, they can have a large impact without a lot of capital investment. The below video addresses just that and was inspired by invisiblepeople.tv and @tGGtH on twitter. I’ve worked at an organization that deals with the homeless and my first experience with them was an eye opener.

Many of the homeless were just regular people who fell on hard times. Single mothers and children, teens, and twenty somethings. I think social media can have the power to bring awareness to our nations homeless and hope my blog post is a small part that helps people in need. Don’t get me wrong I’m the type of person that wants people to help themselves, but sometimes people need a pick-me-up from others and kindness.

Something you can do right now is just help people become aware of nonprofits and their missions.


Brianna also has a blog at girlsguidetohomelessness.blogspot.com. You can follow Mark, who did the interview on twitter at @hardlynormal.

How the Olympics Can Help You Learn From Social Media Feedback

It’s easy to be a keyboard warrior and be critical of someone or a company. When on the receiving end it’s best not to take personally, but you can learn from critiques. I try to take the Olympic method with comments – throw out the highest score and throw out the lowest score. The truth probably lies somewhere in between. Having a thick skin is key. My video below was inspired by a comment I received from @QuePR. Her tweet was:

QuePR: The no. 1 risk AND reward to using social media marketing is participation and increasing customer engagement. #awareness

QuePR:@jasonbroaddus Yep, definitely a two-edged sword :–) #awareness

I recorded a short video about Social Media being a two edged swords below. Hope you enjoy!

THE Social Media Magical Tip of the Century

Probably 3-5 times a day I see some link to “Top 10 Tips” for Social Media Success or any other variation of that kind of post. Granted I think a lot of the tips are really good and useful, I think they really miss the point. If I had to give someone advice on using Social Media sites like Twitter, Facebook, MySpace or YouTube it would to – be genuine. Make it your goal to start a conversation with your customer or end user and let them get to know you.

One of my favorite people on twitter is the CEO of Zappos.com, twitter.com/zappos. Zappos.com sells shoes online and their CEO gets it. You may be asking yourself what do you mean he “gets it,” well the CEO’s posts range from posts about Zappos to “http://twitpic.com/1p67f – So would you rather have the slinky, the wine, the shirt, or the girl? Decisions, decisions.

I think it’s really important for someone to have fun with Social Media and have a personality. People like to buy from their friends right? It reminds me of that scene in City Slickers about that “one thing.”

What’s your “One Thing?” I was watching a UStream from the Social Media Club Chicago panel discussion http://www.ustream.tv/channel/smc-chicago (Twitter Hashtag #smcchicago) and a lot of the questions from people seemed to be about how much time do you need to invest in order to get a return from Social Media? My question to those people is “what are you selling?” I don’t think there is any magical tip someone can learn like “for every 5 blog posts you should get a return of X amount of dollars.” However, over time this may be something you can learn about yourself. I’m not saying we can’t learn from people, but don’t let your lack of knowledge about what you should be doing hamper you from using Social Media at all.

I think Daniel Honigman @dan360man had the comment of the night on the panel “If you’re going to have a blog, be a blogger.” Sounds silly right? I think there’s a lot of knowledge in that comment. In other words, just do it, stop talking and do it. If you need help do research or hire someone to help you out (insert you clicking on my resume).

Social Media can be a very powerful way to communicate with potential customers and current customers, maybe you should (this blog post in video interpretative dance form by ME) -

Social Media Coaching

One of my favorite coaches Papa Bear George Halas of the Chicago Bears.

I’ve always been into sports; I’ve played football, basketball, wrestled and even ran track for a very short time in high school. At this point in my life my sports career has been broken down to watching the Chicago Bears and Bulls on TV and playing pickup basketball games. Something I’ve also loved is helping fellow players while on the field of play. Bringing out the best in my fellow teammates and it’s been very rewarding to see someone perform to the best of their ability. I think most people have a lot more potential then they really think.

I’ve now turned over a new leaf and focus in my career and that is one of social media coaching. It’s a rather new term for me, but what I do is help people implement social media into their lives and business. This can include Twitter, Facebook, MySpace, YouTube, and others. Social media or new media can be very powerful and something I think ANYONE can take advantage of both professionally and personally.

I’ve recently taken on a new client and started to coach them on how to use social media and it’s been going great! My background in social media started while I worked for the American Red Cross both creating a local presence in the Rockford, Illinois area and also on a national stage at Red Cross’ headquarters in Washington DC during hurricane season. It was quite a change going from working with local affiliates to outlets like USA Today and CNN being on the phone or contacting me online.

While in Washington DC working at national headquarters we were able to leverage social media to our advantaging letting the public and media know about how the Red Cross is helping people. We’d get comments on our blog, questions on twitter and phone calls (the only way they used to get information to people) asking about how to get help and it really sped up the process getting the right information to the right people. This was all a direct result from the implementation of social media.

What I love about social media is that anyone can do it and there is very little barrier to entry. You don’t need to spend $20,000 a week for advertising anymore to reach customers.

So if you need some help getting into social media you can contact me.

Find a new job or hire someone on Twitter with JobAngels

I am very intrigued on the concept of JobAngels it’s something I find very inspiring that one person is doing their part to really make a difference and using social media to help people find work. I have asked them to assist me and they have already tweeted my information trying to help me find work. They linked to my website and cover letter. Their exact tweet trying to help me out was:

@jasonbroaddus is looking for a social media/mktg position http://tinyurl.com/dbplht willing to relocate – can you help him get connected?

The concept according to their website:

Rumor has it that my crackling cornflakes whispered an idea to me on the morning of January 29th. It was apparently hard to decipher over their milk-drowned voices, but eventually I could make out their message – “help people find jobs”. Their whole-grained wisdom spread to the world and all were saved. (End scene) Wow. So inspirational! :)

The real story is this. I was eating breakfast and thinking about the economy. We were in the throws of a debilitating week of job loss announcements and things looked to be worsening in all sectors. I had been spending a bit of time on Twitter and had accumulated about 700 followers, a large percentage of whom are experts and professionals in the HR sector. So I wondered, what if each of those followers helped just one person find a job? Could we actually make a difference? Here’s the original Tweet:

“Was thinking that if each of us helped just 1 person find a job, we could start making a dent in unemployment. You game?”

I think this is one of the great things about being connected and the new world you and I live. According to their website they have already “In this short period, over 1,500 individual JobAngels have already assembled across Twitter, LinkedIn and Facebook. Over 10,000 JobAngel messages have been sent across a myriad of online platforms. Angels have donated their time, their networks, their expertise and their hearts to this grassroots initiative (and we are just getting started)”

You can read more about it here. If you’re looking to hire someone or looking for work (I am currently, freelance welcome) you can follow them at twitter.com/JobAngels, join their Facebook group, and on LinkedIn. I know times are tough all over the place so I’ll keep you posted if their help turns into anything, I’m keeping my fingers crossed.